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Research. Understand. Strategise.
I’m Caitlin, a product strategist with 15 years experience in a variety of areas.
But I started in dance & performing arts developing and producing shows in San Francisco, Germany, Netherlands, London, and more for a wider variety of audiences.
I researched and developed user facing products for
office management,
sports teams communications,
and financial literacy education among others.
Do you know one of the best ways to get better at something?
Teach it!
That’s why I built What The Hack. To help others with an idea gain the skills & tools to research their market, test hypothesis, and build a product for customer #1.
But I’ve never left the arts behind. I’ve taught business development & goal planning workshops for arts students at IADT, Creative Student Inc, and C Accelerate Plus for the past 3 years, helping dozens of students to see the possibility of building a business and career out of their beloved projects and well earned skills.
And you might be surprised, the tools for making art and the tools for making product are essentially
the same.
The fun doesn't stop there. User analysis with tools like PostHog, Google Analytics, App Analytics, and feedback ensures that the product evolves to match users' changing needs or environment.